I love blogging but it was a challenge getting started. Research, preparation, organisation, trial and error all played an important part in getting Wholesome Patisserie what it is today. I’m still learning everyday and I enjoy every aspect of it. I have been blogging for about 18 months now and i wanted to share with you the important tools in getting your blog up and running.
Below are the steps that i took in getting my food blog online. I found this similar information on my favourite food blogs when i first began and they were and still are incredibly helpful. I hope i can help you in getting your very own blog up and running with the below tools. I have listed the below resources in the order you need to build your site. Goodluck!
This page contains affiliate links, meaning if you click on an affiliate click and you purchase the product i have referred to you, i will receive a small percentage of the sale. I only recommend products that i trust, have tested and have implemented on my own blog.
How to start a Food Blog
Hosting & Domains
Crazy Domains – I purchased my domain name from Crazy Domains. Another option you may have heard of is GoDaddy. You can also buy domains from Web24 when you purchase your hosting.
Web24 – I use Web24 for my hosting services. They are based in Australia so it was the perfect option for me. You can choose different plans beginning from starter packs to platinum packs. If you are just starting out, i recommend the Silver plan for 6 months and move your way up depending on your sites traffic and data needs. Their customer service is fantastic, any technical difficulties i have, i can always rely on them for the solution.
Bluehost – I haven’t personally used Bluehost but i hear a lot of fantastic reviews from fellow foodie bloggers. This is just another option for hosting, please check out more information on their website.
Genesis Framework – I run the Genesis Framework with a custom child theme. I have gone through many themes in over 1 year of launching my blog, i can be quite indecisive in what i want my blog to look and feel like. I finally found a theme i loved and it ran off Genesis, i haven’t looked back since. You can either buy Genesis Framework separately or one of their child themes usually includes the framework in it’s download and price.
Foodie Pro – As i mentioned above, i have gone through many wordpress themes. I finally found Foodie Pro theme by Shay Bocks. In my opinion, It’s the best theme i have found that is made for recipe based food blogs. Foodie Pro is a child theme that sits on top of the Genesis Framework.
Brunch Pro – After using Foodie Pro for about a month, i discovered Brunch Pro, which is Shay Bocks newest wordpress theme and the little sister of Foodie Pro. It runs just like Foodie Pro but i much prefer the clean and simplistic layout of Brunch Pro. This is the current theme of Wholesome Patisserie.
Bluchic Themes – My very first wordpress theme i purchased was the Isabelle theme from Bluchic. I was on the hunt of a beautiful, feminine theme and it was perfect. I have also used their Rachel Chic theme, another clean and sophisticated wordpress theme. Bluchic also provide a downloadable marketing suite packs for purchase. The suite is made to match your Bluchic theme which includes branding design templates for Facebook and Twitter, business card design and a newsletter design. I still run the Isabelle marketing suite across my Twitter page.
X Theme – This was my second wordpress theme. If you are looking for a standout wordpress theme to attract your readers with your content, i recommend X Theme. This theme is so flexible, every site will look different. Customize until your heart is content.
Enfold Theme – With an awesome drag and drop interface to implement all over of your pages and posts, Enfold theme is one of the best, responsive and advanced themes on the market. I ran Enfold theme on my blog before Foodie and Brunch Pro. I enjoyed the drag and drop interface, meaning you can get your blog looking exactly how you want, without limits. A fantastic theme for any type of site and blog.
Easy Recipe – I strongly recommend installing easy recipe to input and display your recipes on your blog. You can choose from various templates to showcase your delicious recipes in a way that is clean and structured with options to customise any element ranging from colours, fonts and layouts.
Simmer for Recipes – I currently run the Simmer plugin to display my recipes. I used easy recipe for the first year of blogging and it was fantastic in what i needed. I then changed themes and my blog took on a whole new look and feel. To match my new style, i discovered Simmer. It is a recommend plugin to use in Brunch Pro. What sold me on this plugin is how it displays my recipes. The ingredient list and instruction list sit beside one another. I believe this is a much easier to read recipe instead of scrolling up and down between the ingredients and method.
Simple Social Icons – I use this to display my social media links in my sidebar and footer.
Simple Social Buttons – I use this plugin to display share buttons for my readers to share my content at the bottom of my posts.
Contact Form 7 – I use this plugin to host my contact form. Free, flexible and user-friendly.
Mailchimp – A great email marketing resource. I use Mailchimp to host my newsletter that i send out to all of my email subscribers.
Google Analytics – Track your website traffic and stats. I check this everyday and it’s a great insight to see how your website is ranking in google, who/when is on your site and what pages they have visited.
Codeable – If you’re like me and don’t have any experience in theme customisations, fixing plugin conflicts and editing your themes code, this is the service for you. They will match you with one of their WordPress experts to get the tasks you want completed in any time frame. Prices vary depending on your needs.
FileZilla – This is my go-to free FTP program (file transfer protocol). Running a self-hosted site, using a FTP program is essential to transfer files between your own computer and the server your website runs on, i.e. your web hosting account.
Photography Editing Software
Adobe CC – My primary photo editing software is Lightroom. With no prior experience in editing software, i find Lightroom to be very user-friendly. I can import my photos from my computer, edit them any way i want and export them so they are ready to be displayed on my blog. A nifty tool in Lightroom is you can add a watermark to your photographs. You will find my copyright watermark (©Wholesome Patisserie) in the bottom left hand corner of my photos. I also use Photoshop to design my site logo and to edit any of my photographs that i don’t do in Lightroom, such as cropping and altering image and canvas sizes.
Millions of views won’t come overnight. Traffic to your blog takes time, hard work and patience. I have found that if I’m not active on social media, such as Instagram, Pinterest and food submission sites, i don’t get enough traffic to my blog. I strongly recommend you post your good quality content all over your social media platforms, especially Instagram, i post on my feed at least 3-5 times a week and i notice a spike in my page views. I’m also beginning to be more present on Pinterest. I have a few group boards i pin too also, which is a great resource to get more people viewing your content.